Mailing & Fulfillment

Printing Concepts offers our clients on-site mail processing, which will save you time and money. We are equipped to handle any size mailing for direct mail and variable data printing. To better provide for our clients, we include in our mail processing services: inserting, addressing, and tabbing as well as personalized variable data printing capabilities. If you don’t know where to start on your direct marketing campaign, combine our printing capabilities with our knowledgeable sales and pre-press teams to help you get on track and see results quickly and efficiently.

Every year approximately forty million Americans move their place of residence and/or business, but their old addresses often remain in the mailer’s computers. As part of our mailing service, we check your records with the most up to date National Change of Address (NCOA) database information. Using this process, we reduce the amount of time and money spent on processing misled mailing pieces. We want to ensure that every piece of mail reaches its destination accurately and in a timely manner.

With our mailing list management services, sending your list in database format provides the following possibilities:

 

  • Ink jet addressing
  • Postage discounts such as bar-codes and/or carrier-routes
  • Merging multiple databases
  • Duplicate database check and removal
  • Standardized addresses – assigns zip plus 4- digit code. (CASS/PAVE certified)

Postage sortation available for possible discounts:

  • First Class
  • First Class Presort
  • Presort Standard
  • Presorted First Class
  • Non-Profit
  • Walk sequence

We accept mailing list source files in any of the following file formats:

  • MS Excel or Access
  • Delimited (e.g. comma, tab)
  • dBase/FoxPro
  • Borland Paradox
  • Fixed Length
  • SQL Server
  • Text Files (Standard ASCII)

Variable Data Printing

With our HP Indigo 5600 Digital Press, we are able to create unique, personalized full color direct mail pieces that are targeted to individuals. This process is called variable data printing, or VDP.  Using your mailing list, we can customize direct mail campaigns towards specific businesses and individuals. In addition, we offer services for tracking specific response rates for direct mail and email campaigns that require online participation via a personalized url. Direct mail can finally be sent with the recipient in mind.

Variable data printing is perfect for direct mail, event promotions, special sales, and more since you are able to speak directly to your customer.

What can VDP do for me?

  • Personalized Messages: Using organized information, we are able to personalize names, images, data and charts, even entire copy, so your message is completely personalized to the recipient.
  • Reach More People Smarter: This digital technology allows you to reach more people, more effectively, making your direct mail and printing campaigns much more useful to your customer.
  • Better Response Rates: Since you are essentially providing one-on-one marketing, you are going to see response rates improve and more people focused on your business.
  • More Efficient Marketing: Because you are marketing in a smarter way, you are able to use your mailing lists more effectively, improving customer conversion rates and cross marketing strategies.
  • Capturing Responses: If your message requires customers to sign up or respond online in any way, we are able to capture their actions and present them in charts and data. The information collected can be used for your next marketing campaign allowing you more focused direction to guarantee better responses. Staying on top of things has never been so easy.

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    About Us

    Your solution for all your printing needs in Erie, PA. We constantly strive to deliver the highest-quality products possible. Contact us to bring your next project to life!