Non-Profits: Using Pinterest to help establish an audience


Pinterest is one of the ways millions of people are connecting via social media, and it happens to be growing at amazing speeds. At the 16th largest website in the world (it was 41st 4 months ago), it’s becoming the go-to place for almost everyone. What is Pinterest you ask? It’s basically a way to share your photos, thoughts, and interests on a giant digital scrapbook or pin board. The great thing about it, anyone can view your posts, so you can meet new people based on similar tastes in style, music, foods, and most importantly causes.

According to their website, “Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests”. The great thing about using Pinterest is that 1) it’s a social network, so it’s all viral. Friends of your friends are going to see your “pins”, like the, share them with their friends, and so on. In addition, the ability to target specific people with similar interests is one of the most valuable aspects of Pinterest.

So the question now is, why aren’t you on Pinterest?


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