Printing Concepts just finished print production on United Way of Erie County Campaign Brochure dedicated to aiding the fight to end poverty in Erie. The campaign originally kicked off in 2007 during a series of long-term strategy sessions that were geared to drastically reduce poverty in Erie. Out of this original goal, United Way created Erie Together, an initiative that composed of hundreds of area volunteers dedicated to aid United Way and other local non-profit groups to assist the 150,000 individuals that live in poverty in Erie and the surrounding areas in early-childhood education, child care for struggling families, finding gainful employment, and family stability.
Today, with the help of other local area non-profits, United Way of Erie County is challenging “nearly 400 local leaders, philanthropists and members of the nonprofit sector to help the United Way by 2025 prepare at least two-thirds of the county’s high school graduates to succeed in postsecondary education.” Along with this initiative, United Way of Erie County plans to do their part by aiding other family members find work, sustain a healthy lifestyle, and fight poverty.
Printing Concepts came in to help United Way by printing their brochures and other collateral for this epic journey. We printed the brochure and mailing pieces on our Komori Lithone offset 6- color press using CMYK process colors. The brochure was scored and folded into a tri-fold so people could read and store it easily in their pockets. Portable and inspiring. In order to drive traffic to the United Way website, we included a QR Code for people to scan leading to a video about Sara, one of the individuals United Way has helped. The QR Code and online video proved to be a valuable tool in the campaign, as United Way is leading the way in donations for their campaign. We used our in-house paper, Accent 24# Coated Text for the smooth paper texture and great acceptance for ink.
We are exceptionally proud that United Way chose Printing Concepts to help them with their mission. Show your support to the United Way of Erie County by donating to their cause.