Printing Concepts Invests in EDDM from USPS

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As part of our ongoing quest to stay on top of new developments in both printing and marketing using direct mail, we are investing in the Every Door Direct Mail (EDDM) program from the USPS. We already are experts at the law and regulations that are involved in this program, so we are excited to use this service more (and so are our direct mail customers). So far this has been a HUGE hit among our customers that market their products in regional areas near Erie. And we want to promote this more, so we are looking to educate everyone in exactly what this is, because it’s actually really cool. We are buzzing about in the office.

The way it works is Every Door Direct Mail (EDDM) gives your business a cost effective way to saturate a localized area and get your maketing messages directly into the hands of consumers. It’s ideal for targeting entire neighborhoods, counties, and city-wide areas near your location. Whats even more great is the benefits you get from it:

› No Postage Permit Required
› Plenty of room for your message
› No Names or Addresses Needed
› Unique sizes and styles
› Mail to a condensed area or spread your mailings out based on demographics

This service is not for national level mailings. Since it uses targeted mailings based on the ZIP code and the 4-digit ZIP code extension, you can target a condensed couple of neighborhoods, or target entire cities and its surrounding suburbs. What is even more impressive, if you want to separate the mailings, you can mail things to 4 separate ZIP code extensions to target specific demographics. This can be based on median household income, education levels, religious or cultural affiliations, and much more.

Since there are several regulations and rules to the Every Door Direct Mail (EDDM) program, Printing Concepts will work with you to ensure your mailing makes the best impact. Please call 814-833-8080 or email mrogowski@printingconceptsonline.com for more information.

Download our Every Door Direct Mail Informational PDF here.

EDDM Signage

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