PrintBITS June 2013


40-40-20 Rule of Marketing

With parts taken from “40/40/20 Rule of Direct-Mail Marketing” by PsPrint.

If you have worked in direct mail, odds are you have heard of the “Rule of 40-40-20.” It states that 40 percent of direct mail success depends on a well-targeted audience, 40 percent includes a compelling incentive offer, and 20 percent depends on well-executed creative work and everything else.

Many print marketing pieces focus heavily on design to persuade their audience to take the next step in the purchasing process. Great layout and design alone, however, won’t propel your direct-mail marketing efforts to success status.

Read more about the 40/40/20 Rule —>>

Science behind color and marketing

From Fast Company: written by Leo Widrich – founder of Buffer, a social sharing engine.

Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best.

Not highly scientific, right? That may not be the case for Facebook, but there are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

Read more about the science of color in marketing —>>

Printing Concepts is a green printer

By Printing Concepts; parts taken from FSC, SFI, PEFC and the Rainforest Alliance.

At Printing Concepts, we have always operated with an environmentally friendly attitude. It is our goal to set the standard in printing green in the Erie community, which is why we were the very first printer in the region to receive FSC, SFI, and PEFC Certifications. The decision to “go green” was an easy one, because it was something asked of us by our customers.

Read more at sustainability at Printing Concepts —>>

Thank you for reading The Marketing Rules! Edition of PrintBITS: The Printing Concepts Newsletter.

We appreciate your interest in direct mail marketing and print production, and we would like to hear from you. If you would like to read more about a certain topic or have an interest in a specific article, please contact us at 814-833-8080. Thank you for reading.


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