PrintBITS: Dec 2012 – The Mailing Edition



 USPS retires the POSTNET, brings in the Intelligent Mail barcodes (IMb)

by Jon Hall and Shannon Lutz, Printing Concepts

One of the reasons Printing Concepts works so well with direct mail and mailing campaigns is that we embrace new technologies introduced to traditional mailing standards. In case you haven’t heard yet, the USPS is unveiling a new way to encode, mail, and even track mail and direct mail that they handle.

With the Intelligent Mail barcode, or IMb as they call it, they can now encode a majority of their necessary information into one barcode, allowing for a more efficient and accurate delivery, quicker processing times, and permitting more visual real estate on the front of the envelopes and direct mail pieces, which means more room for your message.

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Mail in Drop

Folded Self-Mailer Standards Change for 2013

by Jon Hall and Melissa Rogowski, Printing Concepts

According to the United States Postal Service, mailing distributers, printers, and marketing services are sending out more booklets and self-mailers than ever before. Since these mailing pieces tend to be heavier, larger, and act differently compared to closed letters and flat packages; they are getting ripped, torn, shredded, and basically ruined because the post office lacks the appropriate machinery.

In addition, the way these are mailed can sometimes create additional problems when a mailed piece is not properly closed. Although we all try to appease the post office by ensuring our mailing pieces don’t get ruined in their machines, every so often something goes awry and we need to quickly amend our mailing practices. I’m sure this has caught some people off-guard far too often.

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PRESS RELEASE: Postage Increase Numbers for 2013

By Jon Hall, Printing Concepts

January 27th, 2013 postage rates are set to increase, but only by a penny, which is great news for all of us. As part of the new rollout for postage rates, the post office will introduce a new Global Forever Stamp.“ The new stamp will allow customers to mail letters anywhere in the world for one set price of $1.10, and is among new mailing and shipping services filed with the Postal Regulatory Commission today.”

In our minds, it’s about time they allow easier global mailing options instead of needing to go through international shipping services for masses of money.

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World class technology, old-fashioned service.

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