With parts taken from “40/40/20 Rule of Direct-Mail Marketing” by PsPrint. If you have worked in direct mail, odds are you have heard of the “Rule of 40-40-20.” It states that 40 percent of direct mail...
PCI News
Science Behind Colors in Marketing
Science Behind Colors In Marketing Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best....
40-40-20 Rule of Marketing
The 40-40-20 Rule of Marketing If you have worked in direct mail, odds are you have heard of the “Rule of 40-40-20.” It states that 40 percent of direct mail success depends on a well-targeted...
Non-Profit: Personalized Direct Mail with Online Media
Since we have been working with non-profit organizations for over 20 years, we’ve seen positive changes in how direct mail is utilized to generate responses from the public. As direct mail and online media has...
PrintBITS May 2013
By Mohawk MakeReady and Printing Concepts Digital printing is the perfect solution to packaging trends: limited quantities, frequent promotions, shorter product cycles, increased personalization, and versatility in substrates. There are two positive associations between packaging...
Drive Print to Digital Action
By Mohawk MakeReady and Nathan Chandler from Howstuffworks.com The evolution of mobile devices is bringing print and digital closer. We offer cutting-edge digital printing and online marketing services that can boost campaign responses. All of...
Package Design 101, the Last 10 Seconds of Marketing
By Printing Concepts and Michael Stanat, Research Executive for SIS International Research, a leading full-service market research and market intelligence firm, with Global and US coverage since 1984. Package design has a crucial role in...
4 Ways Packaging Opens Up New Possibilities
By Mohawk MakeReady and Printing Concepts In today’s changing landscape for digital printing, the word “packaging” brings an immediate reaction: “upside potential.” Why does digital printing and packaging go so well together? Digital printing is...
Why Email Marketing works
In the digital era, email marketing is a must have for both B2B and B2C marketing campaigns. Email is a proven way to increase sales, strengthen customer relationships, and improve sales productivity. Using Printing Concepts,...
PrintBITS: Partick Callahan
An Interview with Patrick Callahan: Operations Manager This April, Patrick Callahan joined the Printing Concepts team as an Operations Manager. Coming from Chicago, Patrick has devoted most of his career to the printing business, both...
PrintBITS: April 2013
PrintBITS: April 2013 – The ESKO Edition Shaping the Future with the ESKO digital finisher Building on the success of digital printing, we have focused our efforts on delivering short run digital finishing products with...
PrintBITS: The ESKO digital finisher: shaping the future
Digital Die-cut with the ESKO Building on the success of digital printing, we have focused our efforts on delivering short run digital finishing products with the Kongsberg i-XE10 (or ESKO for short). The ESKO offers...
PrintBITS: Die-cutting 101
Die-Cutting 101 Traditionally, the die-cutting process allows your printed project to take on a unique, new shape using a wood and metal die board. The die board is a piece of wood with steel edges...
One Key To A Happy Team? Storytelling
One Key To A Happy Team? Storytelling STUDIES SHOW THAT THE STORIES WE TELL EACH OTHER–TO OUR KIDS, OUR EMPLOYEES, AND OUR PEERS–HAVE AN IMPACT ON THE EMOTIONAL HEALTH OF THE GROUP. Outside of...
PRINTBITS: MARCH 2013 THE NEW CREATOR EDITION
Why It Pays To Be A Category Creator by Eddie Yoon and Linda Deeken – Harvard Business Review – March 2013 Every company should be aspiring to be a category creator as mentioned in an article in the March...
PrintBITS: A Lucky Emerald Green
By Lindsey M. Roberts at The Washington Post. 2013 Pantone Color of the Year: Emerald Green, for the most part, has taken designers and color experts for a surprise. Some say it is too formal, or...
PrintBITS: Introducing Michael Sullivan
In February, we hired Michael Sullivan, a local salesman that has been in involved in the printing industry for almost 30 years. In our world of print production, having a sales team that knows the...
PrintBITS: Why it Pays To Be a Category Creator
To Read the Full Article, visit the Harvard Business Review at hbr.org Every company should aspire to be a category creator according to a piece in the latest issue of Harvard Business Review. Authors Eddie Yoon...
PCI receives green printer certification through 2018
Printing Concepts has received its 2013 SFI, PEFC, and FSC Green Printer Certifications. With renewing our certifications this time around, we are a certified green printer until the next 5 years, until 2018. Throughout the...
Pantone Colors on our HP Indigo 5600 Digital Press
Pantone color with digital printing Brand conscious companies usually require CMYK plus specific spot colors, especially when dealing with logos and their brand materials. Many of our clients that we work with have multiple Pantone...